Roku and Fire TV
Just Handed Their Home Screens to AI.

$8.26M of daily placement value sits on Roku's home screen - and AI now determines what rises to the top. What happens next on Vizio, Apple, Google and Samsung?

Roku's May 2026 AI redesign and Amazon's Alexa+ expansion have fundamentally shifted how content gets discovered on CTV. Signal where you think the rest of the ecosystem is heading.

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Step 02

Choose a platform to predict

Where would you allocate conviction on the future of content discovery?